About us
A bit of lexicon to start with?
ezabel™ is a word game between "e" from "e "commerce and the first name of the brand's founder, Isabelle, transformed into "ezabel" (pronounced izabel)
ezabel™ was created in 2007. ezabel™ is a registered trademark since May 16, 2008
The origin
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Isabelle - February 2021 |
Isabelle is above all a fitness and dance enthusiast. It is while practicing 2 to 3 hours of sport per day that she got tired of her always identical clothes (black for the most part) and especially not resistant to intensive washing! In 2007, the fitness clothing market is quite poor in the field. The idea of creating a specialized e-shop was quickly born. |
The catalogu
Isabelle first founded her company on the basis of two exclusively fitness brands of original women's fitness clothing. From 2008, ezabel™ responded to a male demand by expanding its catalog to men's bodybuilding clothing by introducing well-known brands in the field of urban dances (hip hop, ragga dance hall, break...)
Today, a total of 40 brands are present in the catalog and expand the collection of fitness and dance clothing ezabel™ by respecting a very precise charter:
- each sport brand must bring a complementarity to the collection, either from a Fitness point of view, or from a Yoga point of view, or from a Dance point of view, so that each customer, woman or man, can find the model that suits him
- the products must imperatively combine fundamental elements such as aesthetics (design), technicality, quality. This is why some brands are not or no longer in our catalog, because they do not combine these different elements.
Each article is carefully chosen. Isabelle meets regularly with the brands to check the quality and to keep up to date with the latest developments.
The evolution
For some, online sales allow them to hide and shelter behind a computer. Since its creation, ezabel™ has always sought a proximity with its customers by going to meet them.
This is also why a chat is set up to quickly answer your questions.
Since 2008, ezabel™ has been present at major fitness and dance events
October 2014, opening of a sport store in
Boutique Ezabel
7 rue des Fleurs
68100 Mulhouse - France
+33 389 433 203
Every year, in addition to the capsule collections, new ranges are added to the offer:
- in 2014 : ballet dancewear with ballet outfits for girls and women
- in 2015 : yoga mats and all accessories, pointe shoes
- in 2016: organic women's yoga outfits and pilates items
- in 2017: ballet barres and pole dance equipment, aerial equipment
Training Classes
Even if today, Isabelle does not have the leisure to practice as intensively, the passion is still there. Besides, you surely crossed her during a convention at the back of the room with her step or during a dance workshop.
ezabel™ has also organized several workshops in Alsace, in Strasbourg and Mulhouse, which have allowed her clients from all over France to get together to share this passion.
Today, ezabel has refocused all animations around the Fitness Dance Yoga store in Mulhouse. You can follow the events on the Page Facebook.
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2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 |
Salon Mondial du Body Fitness - Paris |
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2009, 2010, 2011, 2012 |
FIBO - Germany |
Nota Benne
Additional details, which may reassure some people, Isabelle does not have the measurements of a supermodel: she wears size 40 (Small at Margarita and Cajubrasil, Medium at UFO)!
The final word from ezabel™: be original, get off the beaten path!... and trust her!
Update August 2021